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If no one is watching your videos in the first place, then no one will subscribe. Views are a prerequisite to getting subscribers.
How can you get more views on your YouTube videos?
Create videos about the topics that people are searching for and rank in YouTube search.
Google, SEM Rush, Trends, and more:
Find words that are trendy and less competitive for your arena. A solid mix of trends will get you on the SERP but a few long tail keywords will help you stand out from the competition.
Just because people are searching for something doesn’t necessarily mean that you should make a video about it.
Although we could publish a video about this topic, rank in search, and attract tons of viewers and subscribers, it wouldn’t be a smart move because it has nothing to do with SEO, the topic our subscribers care about.
A good YouTube video serves the viewer’s wants and needs.
How do you know what your viewers want?
For some topics, it’s pretty straightforward. A topic like “how to make scrambled eggs” means viewers want a tutorial on making scrambled eggs.
YouTube agrees, as all the top results are precisely this.
Committing to a weekly publishing schedule meant we were able to produce more content. More content means more views. More views means more people likely to subscribe to our channel, and as a result, our subscriber count went up.
When we look at our channel analytics, it’s clear that our channel homepage is our second biggest driver of subscribers.
In other words, the more people we can drive there, the more subscribers we’ll likely get.
That’s one of the reasons we link to our YouTube channel homepage from our other marketing channels.
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